How to choose the right domain name for your business

By | March 4, 2021

The world today is such that you cannot have a business without having a website. A website can easily sell your business to people who are millions of miles away and who you might never have had the opportunity to see face to face. However, there are many challenges that people face when they are designing their website. Some of those challenges include knowing what features your website should have, the colour scheme to use, the font and pictures to use, who you should contract for the website design as well as choosing the right domain name among others. To solve the challenge of where to host your website, you should read business website hosting UK reviews on BritainReviews to know the best site to host your business on.

However, it will be easier to come up with the right domain name when you have the right tips. This article will discuss how to choose the right domain name for your business.

Choose a name very similar to your business name

When choosing a domain name, you should choose a name that is the same as the name of your business. Considering the number of websites in the world today, it can sometimes be difficult getting a free name. If you are just starting your business, you can check if the name you are choosing for your business is still available before you choose the name. However, if the business is already running and the name is already used, you would have 2 options.

The first option could be to change the name of your business is it is still young and many people are not already too used to it. However, if it will be a bad idea changing your business name, you could make it longer (even though longer names are discouraged as discussed next). If making the name length is the only option, it is still better than using a different name from your business name. In making the name longer, you could add what you do.

For instance, if the name of your company is ABC and www.abc.com is not available, you can use www.abcclothing.com, www.abcfashion.com, or www.abcwear.com among other similar names. This way, it would have both the name of the company and what you do.

It shouldn’t be too long

Avoid long domain names as the longer a domain name is, the more difficult it would be for people to remember it. Furthermore, when people have to type the name it would take more of their time and they could make mistake while spelling. Hence, the shorter your domain name is, the easier it will be for customers to put them in the address bar. This could encourage them to visit your website or not.

Use the right spelling and avoid confusing names

It is also important that you use the right spelling when you are creating a name for your company. If you want your website name to be www.excellent.com, don’t because that name is already taken, then don’t opt for www.eggcelent.com, www.eksellent.com or any other name that has similar spelling. When you call such name for people, they are likely to go back to the right spelling and you will be directing a significant part of your traffic to that website. You should also avoid the temptation of using such names as your business name maybe because you sell eggs and want to merge it with excellent, you now go for eggcellent. Until your brand becomes very popular that everybody can relate with, which would take some time, the name of your company will continue to confuse people and it might reduce how quickly your business grows.

Choose an extension appropriately

Choose the right extension for your business, such as .com or .org. If you are located in a particular country and the residents are your major target, you should go further to use the domain name extension for that country such as .co.uk for that company.